You Gotta be Kidding Me, Right?

“Opportunity is missed by most people because it is dressed in overalls and looks like work.”

– Thomas Edison

Uhhhh, ok?
Uhhhh, ok?

I’m not even sure where to begin with this; speechless, you might say — and when it comes to diet and fitness, that’s not at all like me.  The one thing that I can say, though, is that one can easily see how we as a nation ended up in the health care morass we find ourselves in now.  Now I wouldn’t necessarily call myself a conspiracy theorist per se, but damn, if the general public is gullible enough to be taken in by the utter bullshit spewed by the folks behind the Smart Choices food labeling campaign, well… I guess I’m the fool for not taking in some of that action, too.  Problem is, I can’t seem to muzzle my conscience.  The Smart Choices crowd, however, seems to have no problem at all with that little inconvenience.

Anyway, how’s this for a few selected pearls of “wisdom”?

Eileen T. Kennedy, president of the Smart Choices board and the dean of the Friedman School of Nutrition Science and Policy at Tufts University, said the program’s criteria were based on government dietary guidelines and widely accepted nutritional standards.”

Emphasis mine.  Apparently, having a long list of credentials following one’s name does not inoculate against pure F*ing stupidity.  Or selling-out, for that matter.

“You’re rushing around, you’re trying to think about healthy eating for your kids and you have a choice between a doughnut and a cereal,” Dr. Kennedy said, evoking a hypothetical parent in the supermarket. “So Froot Loops is a better choice.”

How about a nice cup of arsenic, kiddos, or maybe a duce-duce slug to the temple?  Hell, CAFO animals are treated more humanely.   Donuts.  Froot Loops.  Health care debate.  Now I’m feeling suicidal.  If you haven’t already, check out Richard’s post for more on the subject of rampant, abject stupidity.

“Froot Loops is an excellent source of many essential vitamins and minerals and it is also a good source of fiber with only 12 grams of sugar,” said Celeste A. Clark, senior vice president of global nutrition for Kellogg’s, which makes Froot Loops. “You cannot judge the nutritional merits of a food product based on one ingredient.”

And just who is this Celeste A. Clark dumb-ass, you ask?

“Dr. Clark, who is a member of the Smart Choices board, said that the program’s standard for sugar in cereals was consistent with federal dietary guidelines that say that “small amounts of sugar” added to nutrient-dense foods like breakfast cereals can make them taste better. That, in theory, will encourage people to eat more of them, which would increase the nutrients in their diet.”

Ahh, I get it now. Nice move, doc.; now, how does it feel to be wealthy and soulless?  Explain to me again the difference between this and the business model for a successful drug cartel?

And finally this.  “Finally”, not because that’s all the stupidity and wanton greed exposed in this article, but because it’s all that I can stomach in one day:

“Ten companies have signed up for the Smart Choices program so far, including Kellogg’s, Kraft Foods, ConAgra Foods, Unilever, General Mills, PepsiCo and Tyson Foods. Companies that participate pay up to $100,000 a year to the program, with the fee based on total sales of its products that bear the seal.”

I bet they have. Now, take a wild guess as to what kind of political power these companies wield via intense lobbying efforts.  What kind of incestuous interests do these companies have in the pharmaceutical and insurance business?  Things to ask yourself.  You say you want health care “reform”?  I say you’re seriously fucked; pardon the French.  Comparisons to the military-industrial complex, anyone?

More on this later.

In health,

Keith